brand
strategy
and brand
design
Logo — it's what you see.
Brand — it's what you feel.

We create brand perception in people's minds and hearts
by solving our clients' business tacks.
WHY CHOOSE US?
WE SEE WHAT YOU NEED.

for more than 15 years companies ask for our help when they need to increase the audience and sales, cut advertising budgets, make the product more understandable
or bring a new product to the market, clarify or define the audience, explore the competitive environment, build a brand identity, develop useful design and make business more efficient.
2020-2022
HEALING NATURE BY AFRICA

A full branding cycle from idea to shop for a natural cosmetics line

2022
SEVERNY SEVER

Brand strategy, logo and website for company developing creative industries in the northern regions of the Russian Federation

2010 till now
SUMMER BALLET SEASONS
Brand management, project development, art-direction, comunity direction
2022
STARUS

Brand strategy and logo for food ingredients wholesale supplier

2014
COP 6
Visual identity for The Conference of the Parties to the WHO FCTC
2022
LEROY MERLIN CORPORATE BOOK

Internal communication: online book, more than 700 in-depth interviews with employee from Kaliningrad to Vladivostok and Kazakhstan, 10.000 photos, content direction, editing, correction, translations

2020
CENTER FOR HEALTHCARE QUALITY ASSESSMENT AND CONTROL OF THE MINISTRY OF HEALTH
Strategic rebranding of russian Ministry of Health's subsidiary
2009-2010
PAPA JOHNS PIZZA
Stategic rebranding and adaptation of restaurants for russian market
2020-2021
PINCH, UGOLEK, SEVERYANE, UILLIAM'S, LEVEL DVA
United brand-conception for Ilya Tutenkov's restaurants
2022
ELI SATSEBELI
Stategic rebranding of georgian neo-bistro chain in Moscow
2022
MOSCOW KALEIDOSCOPE

Brand-design for competitions of Moscow Federation of synchronized swimming

2018
EMT
Stategic rebranding of the company, specialising in technical support of events
С 2020
BODHI
Visual identity, web-site and tickets sales for a modern ballet
2022
CORTEOS
Restyling for 10 years aniversary of service, organizing business trips
2007
ULEY CATERING
Restyling of a russian catering brand
2019
AKTIFERT

Brand strategy, logo and packaging for United Pharma Laboratories' medicines.

2016
PROFESSOR FLORESCU
A full branding cycle for a craft alcohol drink
2020

MOSCOW SYNCHRONIZED SWIMMING FEDERATION

Brand strategy and visual identity system for the Federation ruled by olympic champion Maiya Kiseleva

2017-2018
EU FILM FESTIVAL
Visual identity for EU film festivals in Tomsk and Kaliningrad
2020
SONADORES GLORIA

Brand strategy and visual identity system for purebred dog kennel

2019
/I//\ STYLE

Brand strategy and visual identity system for vintage clothing internet store

2021
AURUS

Brand strategy and visual identity system for musical and educational project

2020
SOEMZ

Design conception, product catalog for waste paper recycling plant

2019
STUDIYA SEM
Restyling of PR agency brand
2017
END TB

Design and web-site for a Global Minister conference fighting tuberculosis

When you begin | When your business needs development | When your business is badly different from competitors | When competitive environment changed | When there's a need to increase the value of the company and invest to the future | When you have to keep your market position | When you launch a new product or open a new category | When you need to reduce your direct advertising expenses | When actual strategy isn't effective due to external factors | When sales don't increase

How do we work?
1

Explore the audience and the competitive environment

We collect data about the behavior and personality of the audience. We conduct audits of competing brands, desk and field research.

Result: creation of audience portrait, identification of competitors weaknesses and definition of a niche for the brand we work with.
2
Develop brand strategy
It helps to highlight the company / the product on business landscape between competitive brands. We define and describe the brand before it becomes visual.

Result: brand becomes clear, recognizable and close to the buyer. The authenticity and identity of the brand is being formed. This allows to make a profit in the long run.
3
Develop communication strategy
It helps to formulate and convey the brand message to different audiences at the stages of awareness, engagement and discussion, considering the tone of voice, communicate with the audience, create a brand community.

Result: brand loyalty is being formed, sales and interactions with the audience are growing.
4
Сreate brand design
We visually display the brand strategy and brand message to the audience. With the help of a creative concept and a found visual metaphor, we translate the process into a creative field create a visual brand by graphic tools.

Result: visual identity system of the brand (identity), designing design layouts.
Services and prices
BRAND STRATEGIST' CONSULTATION
from 15.000
2 hours
AUDIENCE RESEARCH
from 150.000
from 15 working days
COMPETITIVE ENVIRONMENT RESEARCH
from 150.000
from 15 working days
BRAND STRATEGY
from 300.000
from 15 working days
BRAND AUDIT
from 50.000
from 5 working days
COMMUNICATION STRATEGY
from 300.000
from 15 working days
BRAND DESIGN
from 300.000
from 15 working days
FULL CYCLE OF BRANDING
from 1.500.000
from 90 working days
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